ZEPHYR
ABSTRACT
Zephyr is a unique surfing company that succeeds in fusing design and quality in surf apparel, boards, and accessories. The brand targets a young demographic ages 17-25, that live and breathe passion for surf culture. Through their website, Zephyr gives consumers the opportunity to style a custom wetsuit at an affordable price through the use of software technology. The new collection of wetsuits Z-Series, enables the target audience to personalize products adding comfort and tailor-made style at an affordable price among all other competitors.
GOOD VIBES
To communicate an active and youthful brand aesthetic, I created a custom typeface. This distinctive font echoed the unique processes that enable Zephyr to make one of a kind products that are the essence of the brand. A combination of azure blue hues and shades of gray deliver a neutral, serene, vibe that speaks to the ocean. The typeface was applied to the logo & throughout the packaging giving branded applications a sporty, adrenaline feel speaking to surf culture.
